Privacy Policy
Wilderness Insurance Privacy Policy
Effective Date: September 30, 2026
Last Updated: September 30, 2026
Wilderness Insurance ("Wilderness Insurance," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains what information we may collect, how we use that information, when we may share it, and the choices you have regarding your information.
By using the Wilderness Insurance website, submitting information to us, requesting an insurance quote, or communicating with us, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
Depending on the products or services you request, Wilderness Insurance may collect information such as:
-
Name
-
Mailing address
-
Email address
-
Telephone or mobile phone number
-
Date of birth
-
Driver's license information
-
Vehicle information
-
Property information
-
Insurance history
-
Information necessary to obtain an insurance quote or application
-
Information contained in communications you have with us
-
Information you voluntarily provide through our website, forms, or other communications
We may also automatically collect certain technical information when you use our website, such as your IP address, browser type, device information, pages visited, and general website usage information.
We collect only information that is reasonably necessary for legitimate business purposes, including helping you obtain insurance coverage and providing requested services.
2. How We Use Your Information
Wilderness Insurance may use your information to:
-
Provide insurance quotes and insurance-related services you request.
-
Process and submit insurance applications.
-
Communicate with you regarding your requested insurance products or services.
-
Help you obtain coverage from an insurance company you select.
-
Respond to questions, requests, or customer-service inquiries.
-
Maintain records necessary to operate our business.
-
Comply with applicable laws, regulations, and legal requirements.
-
Protect the security and integrity of our website and business.
-
Detect, prevent, or investigate fraud or unauthorized activity.
We will not use your personal information for purposes that are materially different from those described in this Privacy Policy without providing appropriate notice where required by law.
3. When We Share Your Information
Wilderness Insurance does not sell your personal information.
We will not share your personal information with other companies for their own marketing or promotional purposes.
The primary circumstance in which we share your information with another company is when you request insurance coverage and select an insurance company to which you want us to submit your information for purposes of obtaining a quote, processing an application, or securing insurance coverage.
For example, if you ask Wilderness Insurance to obtain an insurance quote from a particular insurance company, we may provide that insurance company with the information necessary to evaluate your request.
We may also disclose information when required or permitted by applicable law, regulation, legal process, court order, or governmental authority, or when necessary to protect the rights, safety, or property of Wilderness Insurance or others.
4. Mobile Information and Text Messaging
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. This excludes text messaging opt-in data and consent, which will not be shared with any third parties.
If you choose to receive text messages from Wilderness Insurance, your mobile telephone number and messaging consent will be used to provide the text messaging service and communicate with you regarding the purposes for which you provided consent.
You may opt out of text messages at any time by following the instructions provided in the applicable text message, including replying STOP where applicable.
Message and data rates may apply depending on your mobile carrier and plan.
5. Insurance Companies
When you ask Wilderness Insurance to obtain an insurance quote or apply for coverage, we may transmit the information you provide to the insurance company or companies you have selected.
Once information is provided to an insurance company, that insurance company's own privacy policy and information practices may apply to the information it receives.
We encourage you to review the privacy policy of any insurance company you choose to do business with.
6. Information We Do Not Sell
Wilderness Insurance does not sell, rent, or trade your personal information to third parties.
We do not provide customer lists or personal information to companies for their independent marketing purposes.
7. Cookies and Website Technologies
Our website may use cookies, analytics tools, or similar technologies to help us operate, secure, and improve the website.
These technologies may collect information such as:
-
IP address
-
Browser type
-
Device type
-
Pages visited
-
Date and time of website visits
-
General website usage information
We may use this information to understand website traffic, improve website functionality, maintain security, and provide a better user experience.
If third-party analytics or website technologies are used on our website, those providers may process limited technical information on our behalf. We will configure such services consistent with our privacy commitments and applicable law.
8. Protection of Your Information
Wilderness Insurance takes reasonable administrative, technical, and physical measures designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
If we become aware of a security incident involving your personal information, we will respond in accordance with applicable federal and state laws.
Oklahoma's Insurance Data Security Act establishes cybersecurity and information-security obligations for covered insurance licensees, including requirements relating to protecting nonpublic information.
9. Retention of Information
We retain personal information for as long as reasonably necessary to provide requested services, maintain appropriate business and insurance records, comply with legal and regulatory obligations, resolve disputes, enforce agreements, and protect our legitimate business interests.
The length of time information is retained may vary depending on the type of information and the purpose for which it was collected.
10. Your Privacy Choices
You may contact Wilderness Insurance to:
-
Ask about the personal information we maintain about you.
-
Request correction of inaccurate information.
-
Ask questions about how your information is collected or used.
-
Request information regarding our privacy practices.
-
Opt out of text messages, subject to applicable terms and legal requirements.
Certain information may be required for us to provide insurance services, comply with legal obligations, or complete an insurance application. Therefore, some requests to delete or restrict information may be subject to applicable legal and regulatory requirements.
11. Information Provided to Insurance Companies
If you choose to obtain insurance through Wilderness Insurance, certain information must be provided to the insurance company you select so that the insurer can evaluate your application, determine eligibility, calculate premiums, issue a policy, and administer the insurance relationship.
The insurance company's treatment of your information may be governed by its own privacy policies and applicable insurance privacy laws.
12. Children's Privacy
Our website and insurance services are not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13 through our website. If we learn that we have inadvertently collected personal information from a child under 13, we will take reasonable steps to delete that information as required by applicable law.
13. Third-Party Websites
Our website may contain links to websites operated by insurance companies or other third parties.
Wilderness Insurance is not responsible for the privacy practices, security, content, or policies of third-party websites. We encourage you to review the privacy policy of any third-party website you visit.
14. Changes to This Privacy Policy
Wilderness Insurance may update this Privacy Policy from time to time to reflect changes in our business practices, website functionality, applicable laws, or regulatory requirements.
When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.
If we make material changes to how we collect, use, or disclose personal information, we will provide notice as required by applicable law.
15. Contact Us
If you have questions about this Privacy Policy or Wilderness Insurance's privacy practices, please contact us:
Wilderness Insurance
1601 Eucalyptus Ave ste. 200-H, Broken Arrow, OK 74012
918-383-9183